"The core of a place like Palazzo Strozzi is the works of art that act on multiple levels on the audience’s perception. Today, more than ever, museums and art performing centers must become visitorcentered, aiming at creating a 360-degree experience that involves physical and digital visitors. It’s increasingly necessary to get to know visitors, personalize interactions with them, collect their feedback, and provide them with compelling digital services directly on their smartphones, leveraging a multichannel experience as much as possible."